Our story
Handmade tournament tackle from a workbench in Alabama — built one at a time by anglers who fish them.
Born at a workbench, not a factory line
Premier League Lures was founded in the summer of 2011 by a couple of anglers who had a passion for fishing and a desire to build baits that an angler of any skill level could afford and be successful fishing. They quickly achieved their goal by launching the FadeBlade® River Series (Hidden Weight) line of spinnerbaits and soon after that the Pro Series line of spinnerbaits was born, which included the FadeBlade® Pro Series and the Pro Series. The TailKicker® was also released during this time.
More baits were added during the next few years. Those included a Buzzbait, Flipping Jigs Pro Stryke spinnerbait and Swim Jigs. In 2017, Premier League Lures changed it’s name to RedLineLure Company which is what it remains to date.
In the early part of 2025 RedLine Lures was aquired by it’s current owner, Billy Richards, and production was moved to Moundville, Alabama. Our current owner was a customer of both Premier League Lures and RedLine Lures and didn’t want to see the baits that he had used to achieve success on multiple tournament trails vanish so he invested in what he believes to be the best baits on the market today.
More lures have been added since that time, which include the Cypress SwingBlade (Bladed Jig), the Thr3 Star Spinnerbait, the HomeWrecker Buzzbait and the StumpGrinder Jig (Arkie style flipping jig).
Thanks to everyone that had a part, whether small or large, in making RedLine Lure Company, LLC what it is today. We look forward to serving you, our valued customers, for years to come.
“A bait only earns its name when the components are matched right.”
Tied, tuned, tank-tested
Every bait is built using the best components available. From Premium Gold and Nickel Blades to custom wires and Mustad hooks.
Before anything ships, it is personally inspected by the Owner ofRedLineto insure you achieve your goal of catching more fish.
Fished by the people who build them
RedLine baits are proven on tournament water by the same anglers who build them. Feedback from the boat goes straight back to the bench — that loop is the whole point.
It’s why our lineup stays small and keeps getting better, cast after cast.